Saturday, November 6, 2010

Please Feed the Creatives.

You know those people who lose weight when they’re stressed because they forget to eat?

That’s not me. When my stomach starts growling, my brain goes on strike and my pleasant disposition usually follows. I never forget lunch.

But, I do forget to feed my creativity. Things get busy and I get caught in the grind of making ads until suddenly they’re a lot harder to create.

And I, foolish worker bee that I am, feel like I must not be trying hard enough. So, I skip the gym. I tune out the radio and think while I drive. I feel guilty reading for fun. I withdraw from social media. I stop leisurely browsing ad sites. And I spend a lot of time thinking and not coming up with a damn thing.

Because, duh, I just need to eat.

But by then I’m so deep into my dried up rut that I’m afraid to eat. Surely, there’s no time for a meal. Maybe I can grab a snack to tide me over, but I certainly can’t sit down and linger over food.

Except that I have to. There’s no moving on until I do. I need to take an hour for yoga or browse through a bookstore or sit in the sun and people watch or take in a movie or maybe, probably, most likely all of the above.

So that, my Internet friends, is on the agenda.

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