Cool Campaign: Enjoy the Wait

As a writer/reader, I love the thinking behind this campaign for a Thai publishing house — if you have something to read, waiting isn't so bad. I wish I could read the stories, but sadly, they are all in Thai.

(Click for a closer look.)

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta, Subun Khow
Creative Directors: Chanattapon Tiensri
Art Directors: Korakot Konkaew, Naphol Chantapakorn
Copywriters: Chanattapon Tiensri, Prin U-manetr

Thanks to Ads of the World, where I spotted this one.