Sunday, October 3, 2010

Inspiration Sunday — FCUK Man/Woman

It's Sunday, and we could all use some inspiration before we go back to work or school or whatever it is we do on the days when having a Bloody Mary with brunch is frowned upon.

I think it's the strong voice and the vague strangeness, but there's something I find really charming about this campaign for French Connection UK. I could probably ruin it by over-thinking the gender politics of it all, but I won't. I will just appreciate the French absurdism of it all. 

They also did these odd/cool tv spots for the campaign, which you can view on Ads of the World (where I spotted these).

Advertising Agency: Fallon, London, UK
Art Directors / Copywriters: Selena Mckenzie, Toby Moore
Photographer: Leila Naaman
Typographers: Philip Bosher, Monica Pirovana

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