Inspiration Sunday — FCUK Man/Woman

It's Sunday, and we could all use some inspiration before we go back to work or school or whatever it is we do on the days when having a Bloody Mary with brunch is frowned upon.


I think it's the strong voice and the vague strangeness, but there's something I find really charming about this campaign for French Connection UK. I could probably ruin it by over-thinking the gender politics of it all, but I won't. I will just appreciate the French absurdism of it all. 

They also did these odd/cool tv spots for the campaign, which you can view on Ads of the World (where I spotted these).


Advertising Agency: Fallon, London, UK
Art Directors / Copywriters: Selena Mckenzie, Toby Moore
Photographer: Leila Naaman
Typographers: Philip Bosher, Monica Pirovana

Great headline — AMV BBDO for African Caribbean Leukaemia Trust

It can be so hard to find good, copy-driven print campaigns. Especially when you look globally,  so much advertising is visually anchored. But sometimes nothing but words will do.

This headline is everything it should be — provocative, compelling, risky, and to the point. Love it.

Advertising Agency: AMV BBDO, London, UK
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock

Found on adsoftheworld.com. Check out the whole campaign.