Great headline — AMV BBDO for African Caribbean Leukaemia Trust

It can be so hard to find good, copy-driven print campaigns. Especially when you look globally,  so much advertising is visually anchored. But sometimes nothing but words will do.

This headline is everything it should be — provocative, compelling, risky, and to the point. Love it.

Advertising Agency: AMV BBDO, London, UK
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock

Found on adsoftheworld.com. Check out the whole campaign.